Become PPC Expert
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Pay Per Click Marketing
Get a comprehensive understanding of PPC advertising from our digital marketing course for beginners
COURSE DESCRIPTION
There is a steady growth in demand for PPC specialists. Paid marketing requires a lot more understanding of analytics, ranking algorithms, performance metrics, and ad platforms. PPC marketing is a digital marketing specialization that would help you create data-backed profitable PPC campaigns. This specialization would help you avoid losing campaign dollars by giving you an overall understanding of search engine marketing, lead generation, and conversion campaign.
CERTIFICATION
Learn how to reach your targeted audience most effectively with our digital marketing basics for beginners.
LEARNING OUTCOMES
- Get an overall understanding of the fundamentals of PPC advertising.
- Learn Google Ads, Google Analytics, conversion tracking systems, and others.
- Get a comprehensive understanding of display marketing, lead generation, in-app marketing, remarketing, and other forms of PPC campaigns.
- Learn the basics of paid marketing strategy from industry experts.
- Participate in quiz sessions, mock interviews, and consultations; mentored by PPC experts.
- Get the opportunity to be a part of a Live Project, earning you practical experience.
Course Modules
- Introduction to PPC
- PPC Terminology
- Keyword Listing
- PPC- Set Up- Target Location and Language
- PPC- Content writing and Research
- PPC- Landing Pages
- PPC- Bidding and Budget
- PPC- Reports and Analytics
- PPC Ad on Google
- PPC- Bing Search Marketing
- PPC- Facebook Ads
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Course Features
- Lectures 0
- Quizzes 0
- Duration 3 Months
- Skill level Beginner
- Students 0
- Certificate Yes
- Assessments Yes
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