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Course Overview
Key Highlights
Designed for Professionals, Students & Entrepreneurs
Up-to-date modules
Learn 35+ digital marketing tools
Live classes delivered by digital marketing industry experts
15+ Case Studies and Live Projects
Online/ Offline Mode of Learning
Live & interactive faculty, alumni, and industry-specific sessions
Daily Doubt Resolution
1:1 Mock Interview
100% Placement Assistance
Resume Preparation and LinkedIn Profile Review
No-Cost EMI Options
Course Modules
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Introduction to Digital Marketing
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Search Engine Optimization
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Content Marketing and Management
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Email Marketing
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Social Media Marketing
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Pay-Per-Click Marketing
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E-commerce and Affiliate Marketing
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Interview Preparation
Introduction to Digital Marketing
- What is Digital Marketing?
- Importance of Digital Marketing
- How does online marketing work?
- Customer Engagement
- Website planning and development
- What makes a website?
- Essentials of a website design
- What are landing pages?
- Creating a landing page
Search Engine Optimization
- Basics of SEO: On-Page and Off-Page
- Methods and Best Practices for Traffic Building
- Website Optimisation
- Use of Backlinks
- Paid and Organic Search
- Choosing the Right Keywords
- Keyword Research Tools
- Google Adwords
- Set Up, Manage, and Optimise a Google Ad Campaign
- Google Analytics
Content Marketing and Management
- Content Marketing Ecosystem
- Using Content for Storytelling
- Content Strategy - Message Architecture and Thought Leadership
- Producing, Optimising, Distributing and Integrating Content
- Content for Blogs and Videos
- Integrated Content Marketing
- Copywriting for Social Media
Email Marketing
- Adding Email to Marketing Strategy
- Email: Branding and Retention Tools
- Email Marketing as a Process
- Contacts and Lists
- Effective Email Strategy
Social Media Marketing
- Social Media Marketing - Trends
- Social Media Marketing as Content Marketing
- Paid, Earned, and Shared Media
- Social Media Landscape and Platforms - An Overview
- Social Media Strategy and Selecting the Right Channels
- Publishing on Social Media
- Interacting with Customers on Social Media
- Facebook, Instagram, and Pinterest Marketing
- Twitter, Linkedin, and Youtube Marketing
- Mobile Marketing
- Influencer Marketing
Pay-Per-Click Marketing
- Introduction to PPC
- PPC terminology
- Keyword listing
- PPC- set up target location and language
- PPC- landing pages
- PPC- bidding and budget
- PPC- reports and analytics
- PPC ad on Google
- PPC- Bing search marketing
- PPC- Facebook ads
E-commerce and Affiliate Marketing
- E-commerce Fundamentals and Business Models
- Free and Paid Traffic for E-commerce
- Optimizing Conversions for E-commerce
- Affiliate Marketing
Interview Preparation
- Mock Interview Rounds
- Resume Preparation and Guidance
- Portfolio Preparation and Guidance
- LinkedIn Profile Optimization
- Personalised Resume Feedback
- Career Counselling
- Networking
Certification
Digital Marketing Certificate from Brainium Academy
This course provides a much deeper exploration and understanding of digital marketing operations. Complete all the modules successfully and receive a Certificate in Digital Marketing.
Key Takeaways
- Certificate from Brainium Academy
- Join the Digital Marketer community
- Easily shareable across LinkedIn, Naukri, etc.
Placement Process
Professional CV building
Multiple rounds of mock interviews
Personal grooming sessions - dressing, overall look, etc.
Testimonials
Raghav Sen
Marketing professionals who want to stay competitive in the industry
With the ever-evolving digital landscape, I always wanted to stay at the forefront of marketing. The up-to-date modules and live projects helped me out thoroughly.
Bhavini Sharma
Recent graduates who want to enter the digital marketing domain
Digital platforms have always fascinated me. I want to excel in this field and get a rewarding job. Brainium Academy consistently groomed my skills and expertise and helped me gain a comprehensive understanding of the field
Subham Ghosh
Career switchers who want to embrace digital marketing specialty
I almost lost my confidence in landing a dream job. I tried multiple courses but things didn't work out. This course helped me find a rewarding job. Thanks, Brainium Academy for reshaping my career.
Stakwik Sinha
Business owners who want to generate sales
Being an entrepreneur is a daunting task. If you repeatedly fail to generate leads and convert your visitors to potential customers, you are a lost case in business. This course helped me learn correct tactics to promote my products and services and stay ahead of the curve.
